DDB Group Philippines is a full-service communications group composed of award-winning advertising, digital, media, activations, and PR agencies.
Over the years, the group has made a mark in local and international markets by creating cutting-edge solutions for a diverse portfolio of local and multinational clients.
The group lives by one philosophy…
In 1949, three enterprising gentlemen, Bill Bernbach (“The Father of Modern Advertising”), Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
In 1958, the “dean” of Philippine Advertising, Antonio de Joya formed AMA: The first integrated communications agency in the Philippines. Its first client was Nestle, the agency bagged 60% of Nestle’s business. AMA became the biggest Filipino agency and one of the top five advertising agencies in the Philippines. AMA was ahead of its time as it evolved into a total business solutions partner.
PUBLIC RELATIONS, ADVOCACY
MEDIA PLANNING & BUYING
DDB and AMA partnership began in 1992
This heritage tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention and forge commited partnership with our client’s business. From Bill Bernbach and Antonio de Joya to Gil Chua and the present generation of DDB leaders, we continue the revolution.
Smart the Philippine's largest telecom, took their mission to "make text light and easy" further than ever. Smart turned even the oldest analog phones into a new kind of e-reader, and old text sim cards into a new brand of textbook.
Sting PowerPacq Energy Drink, the first ever product to be directly associated to boxing star Manny Pacquiao, needed a solution to overcome allegations about its star endorser’s supposed use of steroids.
Smart created a relevant engagement by latching on the mindset “when you hesitate less, you live more”. To make the campaign appealing to the youth, MUSIC was used as a vehicle for communication.